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I think the key here is that the packaging of the content, given the medium, is akin to becoming entertainment (or at best edutainment) and as such, is monetized and treated as such by both consumers and network alike. For some the currency is cash, for others "likes" - you can go broke being liked all day.

YouTube is not an altruistic organization, they are in it for the money, make no mistake about that. The content providers are torn between what sells and what matters to them. So they all start out wanting the do the right thing and end up doing what sells or keeps them making videos. It's all about relevance, clicks and subscribers when you enter that world.

Make no mistake, there is some great content out there, and then there is some not so great content. That, it life.

[QUOTE="octanejunkie, post: 170043, member: 3872"] I think the key here is that the packaging of the content, given the medium, is akin to becoming [B]entertainment[/B] (or at best edutainment) and as such, is monetized and treated as such by both consumers and network alike. For some the currency is cash, for others "likes" - you can go broke being liked all day. YouTube is not an altruistic organization, they are in it for the money, make no mistake about that. The content providers are torn between what sells and what matters to them. So they all start out wanting the do the right thing and end up doing what sells or keeps them making videos. It's all about relevance, clicks and subscribers when you enter that world. Make no mistake, there is some great content out there, and then there is some not so great content. That, it life. [/QUOTE]

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